Search Engine Optimization

Search engine optimization (SEO) is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases.

1. Every page on your site must have a unique title tag, meta keywords tag, and meta description tag.
-title tag :
<-title-> Creating Title Tags for Search Engine Optimization & Web Usability < /title>
-meta keywords tag :
< name="keywords" content="keywords,keyword,keyword phrase,etc.">
-meta description tag :
< name="description" content="Brief description of the contents of your page.">

3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.

4. Build a text site map, and link to it from every page of your site.

5. Organize your navigation according to the importance of your keyword phrases. If you break
your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.

6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.

7. Be patient. A search engine optimization project can take quite some time to work.
For Google's suggestions on search engine optimization, see Google Information for Webmasters - Webmaster Guidelines.